Animals may use florescence for may different reasons.
This bream may use it’s fluorescence to camouflage itself among coral, as it is just as intense as the coral behind it.
The lined seahorse may use it for camouflage or for their elaborate mating rituals.
In sharks it may be used to distinguish between male and female sharks.
The video for this is pretty neat, if you have about 15 minutes of spare time, I highly recommend watching it.



